FOR THE LOVE OF DRIVING
BREATHING LIFE INTO SHEET METAL
We engineer cars that deliver pure driving joy. That starts with alluring design that conveys soul and personality. Design that is uniquely Mazda. Each and every car in our lineup is made to appeal to the senses, and design is the language we use to communicate that. Because we believe your emotional response to them is just as important as their mechanical response to you.
KODO: “SOUL OF MOTION”
Creating a sense of motion, even at a standstill—That’s the essence of Mazda’s KODO: “Soul of Motion” design philosophy. It allows designers to imbue each model with its own personality while staying true to a unifying theme. Cars are our canvas, and every one we make begs to be driven. We’re honored that drivers are so happy to oblige.
In the same way that an artist wants to evoke a response from his audience, we want to design cars that spark emotion in drivers. Only human hands can create true art and so this is where our process begins. We call it “Exploratory Preparation,” and it rarely includes anything car-like. Rather, we experiment with forms that we find exciting or pleasing and translate these ideas into fabrication, where the human hand always plays a vital role.
Once the initial design is finalized, it goes to an expert fabricator like Koji Fujii who crafts it into a scale model. His goal is to create a model even “more perfect than the real car.” Every part of the car that will be visible to its occupants must be reproduced precisely. Revisions can also be made at this point, which is another example of Mazda’s collaborative design process. Quality is never compromised.